Off Page SEO is the process of optimizing your site by influencing external factors such as link building, search engine marketing (sem) and pay per click (ppc).
Off Page SEO can be broken down into parts.
Metrics That Matter
- Indexed Pages.
- Google PageRank.
- Links to URL.
- Links to domain.
- Domain age, address and info.
- Last crawl date.
- Alexa Traffic Rank.
Reports and Goals
- Record your site’s current position and set goals.
- Keep reports of all your activities so you’ll know which ones are effective and which are not worth the effort.
Link Building
- Search Engines. Submit your URL and xml sitemap to Google, Yahoo! Search, Bing, Ask.com.
- Web Directories. Submit your URL to top tier web directories such as Yahoo! Directory, DMOZ, Librarian’s Internet Index, IllumiRate, MavicaNET, Jayde. Also submit your URL to second tier SEO friendly directories.
- Write Articles. Submit your well written articles to High PR Article Websites.
- Reciprocal Links. Add sites similar to yours and let them know that you linked to them. Ask nicely but don’t force them to link back.
- Link Baiting. Employ link baiting techniques.
- Link Trojans. Make use of link trojans. Examples of link trojans are free giveaway wordpress, joomla or other css themes, plugins, forum icons and avatars.
- Social Media. Submit your site to social media sites (Facebook, twitter, LinkedIn). Always remember to present VALUE so people will have a motivation to link back.
Indirect Link Building
- Commenting. Comment on on-topic blog posts and forums and let them know about your articles. This technique should go together with well written articles.
- Answer questions on Yahoo! Answers.
